DiSC – Background

A theory is born and a HR system takes shape

PulsAnalys is a tool based on the DiSC theory. PulsAnalys is used for recruitment, personal development, leadership development, performance appraisals and for creating high-performance teams. Currently, we offer four different products measuring people’s behaviour, what their motivations are, what they do not like, what communication style they prefer and much more.

The DiSC theory is one of the world’s most widely used tools for creating personal profiles. The theory and model was developed by Dr. William Moulton Marston already in the 1920s.

PulsAnalys is based on Dr. Marston’s basic theories regarding the human normal behaviour of healthy people (Marston, William M. 1928. The emotions of normal people).

Today, the theories are typically illustrated by a model consisting of four variables. These have been defined by the following, widely accepted, concepts:





Dr. Marston describes that humans learn, and choose attitude and behaviour, in relation to the environment or context in which they operate. They can be mainly active or restrained in their behaviour depending on how they perceive their environment.

The environment, or context, is described as antagonistic (competitive and hostile) or favorable (friendly and accommodating).

William M. Marston

People can indeed adopt all dimensions at different times, but over time we still tend to particularly bring out certain forms of behaviour, so-called basic behaviours, and focus less on others. This tendency was originally considered to be based on both inherent qualities and learned behaviour patterns. We have not only a certain genetic pre-programming, and an ability to learn certain behaviours, but we are also sensitive about how we affect others and what they think of us and our way of acting in different situations.

Dr. Marston claims that people develop and learn different behaviour patterns, that people possess different characteristics and that this affects their way of handling different work situations.

It may be reasonable to assume that, although we may be able to show all four of these behaviours at one time or another, we develop a lifestyle that particularly brings out certain forms of behaviour but put less emphasis on others.

By using these so-called extreme points, four typical interactions, or behaviour patterns, between the person in question and his or her environment emerges.

We are happy to help if you want to know more about PulsAnalys AB and our products. You are also very welcome to become a customer of ours.